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CORPORATE ROSTER

Management


Jose Manuel GARCIA, Sr.
President and Managing Director
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Professional Background:

In November 01, 1986 together with his friends Dolores Lopez-Lira and Jose Luis Martinez of Lomas Travel Group founded IVI Cancun’s DMC and since then he has been the dynamic entrepreneur of many other enterprises interconnected to the hospitality industry all over Mexico, Costa Rica, Panama and the US, such as:

1.-IVI Cancun DMC (1986)
2. IVI Destination Management (1989)
3. IVI Marketing Group (1996)
4. Blue Line, Ground Transportation (1997)
5. MexicoQuest, Multimedia and E- ....Marketing (1998)
6. IVI Costa Rica Quest DMC (1999)
7. PRA Destination Management – USA ...(2002)
8. Founder of the Mexican Association of ...DMCs (2004)
9. IVI Panama Quest DMC (2005)
10. IVI Total Concept (2005)
11. Founder of “Friends of the Maya ......Foundation” – (2005)
12. Founder of "Mexico MICE Market 2006"

Career Steps: (1971-1986)

His career commenced at the Acapulco Hilton Hotel (1971) from being a vigorous Dry & Cleaning Valet to Bellman, Groups and Conventions Manager then at the Canadian Pacific Hotel (1975). He was appointed as the youngest ever DOS all over Mexico with Continental Hotels (1976). He acted as Regional DOS and Marketing for Fiesta Americana, Crowne Plaza and Holiday Inn (1979). He was invited to head up the Sales and Marketing team for the Hyatt Regency Cancun (1984) as Regional DOS and Marketing until his departure to become a successful entrepreneur.

Associations & Honors:

He was President for the HSMAI at the Acapulco Chapter (1982-1984), President for the Cancun Travel Agencies Association (AMAV 1992-1994)) and Consultant for many Mexican and International Associations in our Hospitality Industry. He is active member and part of the Board of Director for ADME – Association of Destination Management Companies (2004). Also he is the founder and President for the Mexican Association of DMCs (2004). He has received numerous awards, recognitions, diplomas and testimonials from Incentive Houses, Event Companies, Government; Associations and clients from all over the world.

Education:

He has a Graduate Degree in Tourism Administration at the State University of Guerrero (1976). He also counts with numerous diplomas and certifications from Cornell University, Holiday Inn University, SITE, ADME, ISMP, MPI and HSMAI

Personal Information:

José-Manuel was born in Mexico City in 1951, raised in Acapulco, Catskills at upstate New York., actually he lives in Cancun. Married to his wife, Araceli (1974), they have two children and two grand children. In his personal time he enjoys meeting people, reading; playing golf, tennis or bowling. “Attitude is everything”

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Alicia ASTUDILLO
VP, of Marketing

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Professional Background:

After her birth in Acapulco, Alicia was raised in Cancun and has accumulated 20 years of experience in the tourism industry. Her experience includes top executive positions in DMC companies and prestigious hotel chains. Completing various MPI and SITE university courses as well as marketing and ISO 9000 Quality Standard courses, Alicia has sharpened her skills to where she was recognized as the first Latin American to achieve the DMCP Designation (Destination Management Certified Professional) from ADME. She has been with the IVI family for five years handling marketing strategies as well as business and planning departments under her direction.

 

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José-Manuel "Manolo" GARCIA
VP, of Quality

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Professional Background:

Born in Acapulco, Mexico, Manolo has been a resident of Cancun for 22 years with more than 5 of those working in computer systems. He studied and graduated at the Anahuac University of Cancun in Communication and has used this knowledge in his work.

Working with IVI Cancun since 1998, Manolo is IVI Cancun’s Quality Director. He also assists in the development of IVI Cancun’s Interactive CD-ROM Editions for Meso-American Tourism.

And here we are...

Managing Director

Ligia VARGAS
MANAGING DIRECTOR

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In febrero, 1999 Ligia started her partnership in Costa Rica with IVI Cancun’s DMC and since then she has been the dynamic entrepreneur and manager of this successful operation. She has in very short time consolidated a name and prestige for the company, abroad as well as in Costa Rica.Thanks to her professionalism, IVI Costa Rica provides reliable high quality services to its clients;paying attention to every important detail. Her personal experience in different fields of endeavour and particularly tourism has provided her with the professional skills required to meet the multiple challenges that such an activity as tourism demands.

1.- Cámara de Industria y Comercio Costa Rica - México. San José, C.R.Executive Director.Responsible for setting up the chamber itself from virgin ground; that is administratively,legally, institutionally, membership and entrepreneurially interconnectedness as well as intergovernmental assistance in both directions.(1997-1998)

2.-Representaciones Costarricenses S.A. Cancún, Mexico.Owner.Coordination of business missions to promote a more intensive business trade between Costa Rican and Mexico with emphasis in finfing new markets for certain products from Costa Rica in the region and represented by this company. (1994-1995)

3.- Asociación de Hoteles de Cancún, A.C. Cancún, Mexico. Commercial Director.Responsible for the deveopment and implementation of a new program of selling Cancún to whosalers travel agents worldwide. (1993-1994)

4.- Hotel Omni Cancún-International Omni Hotels. Cancún Mexico.Marketing Director.(1989-1991

5.-Operadora Internacional de Hoteles. Cancún, Mexico. Sales & Marketing Corporate Director. In charge of sales, marketing and publicity for Hotel Casa Maya, Hotel America, Hotel Ya’lma Kán and planning for the grand opening of Hilton Hotel.(1987-1989)

6.- Hotel Casa Maya. Cancún México. Sales Manager. In charge of optimizing occupancy through seasonal fluctuations and pricing policy and aggressive promotion of sales and special traveling packages.(1986-1987)

7.-Hotel Casa Maya (five stars hotel), Cancún ,Mexico. Assistant manager to Publicity, Promotion and Sales of the International Branch. Also in charge of supervision of Food and Beverages and discotheque. As well as direct involvement in trade shows and trips abroad. Approval and selection of means and materials for publicity.(1985-1986)

8.- Ad honorem consul for the Government of Costa Rica in Cancún, Mexico. In charge of all consular activities for the southeastern region of Mexico. (1982-1995)

9.-Líneas Aéreas Costarricenses S.A. Cancún, México. Sales District Manager. Accountable for the operation, management and security of airline activity at the airport of Cancún; with extended duties to the southeastern region of Mexico when required. Active implementation of sales, marketing and promotion strategies in Mexico, U.S.A. and Central America.(1982-1984)

10.- Hotel El Presidente Cancún (5 stars hotel). Public Relations Manager, involving supervision of public image programs, attention of V.I.P.’s and recreational activities.(1981-1982)

11.-Líneas Aéreas Costarricenses S.A. .Bilingual Secretary to the Manager of Production.(1981)

12.- F.G. Internacional (Re presentaciones Comerciales ) San José.Bilingual Executive Secretary to the Chairman.(1979-1981)

13.-Swiss Travel Service S.A. Sales Representative. (1978)

   

Jorge VARGAS
MARKETING MANAGER
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Jorge is a well seasoned professional in the tourist industry. His long experience in the field, mature personality and approach to people and problem solving abilities, together with his solid culture, full bilinguals and working knowledge of French, Italian and even some Russian makes him one of the most versatile and valuable pieces in our company. He went to school in Costa Rica but graduated from High School in Sevier County H.S. in Tennessee in 1973. He studied Business Administrationwith emphasis in tourism at Universidad de Costa Rica, San Pedro. With a grant he was able to attend for a while the United States Air Force Academy at Colorado Springs. The aviation worm got him also to earn a scholarship from Aviación Civil del Gobierno de Costa Rica to study at OACI -Organización de Aviación Civil Internacional - in Ciudad de México where he graduated as Oficial de Operaciones Aeronáuticas. Afterwards he became an Aeronautics Operations Officer at the Juan Santamaría International Airport for the Costa Rican Government. From there he moved to work with the Swiss Travel Service S.A. in the field of tourism. The last year he began to work as an advisor with us and currently is our Marketing Manager.

Business & Planing

Sonia VARGAS
BUSINESS & PLANING MANAGER

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Sonia whose outgoing personality and easy going nature captivates everyone that gets to know her, was born in Costa Rica. She recently joined our ranks and has been a real plus for the company. She brought with her an ample experience in tourism and public relations which she honed in her long residency and profesional life in Cancún, Mexico.
A well rounded profesional with a degree in Psychology and three years of law school when she came to the field of tourism she had everything needed to be the success that she has being. She finished college in the Universidad de Costa Rica in 1979.
Her work experience includes being a counselor for underaged boys in the Centro de Adaptación de Menores for Ministerio de Justicia de Costa Rica; an event organizer for Colegio Nuestra Señora del Pilar; managing a Tex-Mex restaurant at the Beverly Center in Los Angeles, California; and sales representative in Cancún for various travel and toruism agencies among them:
Intermar Caribe, Viajes Inolvidables, U.T.T. (Brazil), and Olympus Tours.

Administration

Diana MENA
GENERAL COORDINATOR

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Diana is a very energetic and efficient young woman who also is not lacking in some outstanding artistic instincts. That has made her a real asset in our company where she has been of tremendous help in the administrative area as well to make worthwhile conncections in the artistic and `performing arts world, which requires a timely and well directed action. She is also a native of Escazú, as Brian is, which makes the logistics of many operations more efficient as well as working with the community where our company is set.

   

José RODRIGUEZ
ADMINISTRATIVE ASSISTANT

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José Rodríguez Franco is the newest member in our IVI CostaRica team. As such he is beginning to acquaint himself with the job and the rest of the staff. But his easygoing personality and proficiency in his trade do seem promising for him and our company. So far we are more than satisfied with his performance and welcome his coming as the newest team member.

Operations

Brian AVILES
GENERAL SUPERVISOR

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Brian has proved to be a highly dynamic individual with the right qualifications to be a successful manager in the tourist industry. He is driven and hard working. His aspirations are well founded, he wants to be a successful entrepreneur of the industry.


Plus 50 of Cancun´s finest full-time Travel Directors
and Administrative Staff always creating activities
from the formal to the absurd and from the artful to the comic

All Vitally important in Making You Look GREAT!

 
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