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CORPORATE ROSTER

Management


Jose Manuel GARCIA, Sr.
President and Managing Director
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Professional Background:

In November 01, 1986 together with his friends Dolores Lopez-Lira and Jose Luis Martinez of Lomas Travel Group founded IVI Cancun’s DMC and since then he has been the dynamic entrepreneur of many other enterprises interconnected to the hospitality industry all over Mexico, Costa Rica, Panama and the US, such as:

1.-IVI Cancun DMC (1986)
2. IVI Destination Management (1989)
3. IVI Marketing Group (1996)
4. Blue Line, Ground Transportation (1997)
5. MexicoQuest, Multimedia and E- ....Marketing (1998)
6. IVI Costa Rica Quest DMC (1999)
7. PRA Destination Management – USA ...(2002)
8. Founder of the Mexican Association of ...DMCs (2004)
9. IVI Panama Quest DMC (2005)
10. IVI Total Concept (2005)
11. Founder of “Friends of the Maya ......Foundation” – (2005)
12. Founder of "Mexico MICE Market 2006"

Career Steps: (1971-1986)

His career commenced at the Acapulco Hilton Hotel (1971) from being a vigorous Dry & Cleaning Valet to Bellman, Groups and Conventions Manager then at the Canadian Pacific Hotel (1975). He was appointed as the youngest ever DOS all over Mexico with Continental Hotels (1976). He acted as Regional DOS and Marketing for Fiesta Americana, Crowne Plaza and Holiday Inn (1979). He was invited to head up the Sales and Marketing team for the Hyatt Regency Cancun (1984) as Regional DOS and Marketing until his departure to become a successful entrepreneur.

Associations & Honors:

He was President for the HSMAI at the Acapulco Chapter (1982-1984), President for the Cancun Travel Agencies Association (AMAV 1992-1994)) and Consultant for many Mexican and International Associations in our Hospitality Industry. He is active member and part of the Board of Director for ADME – Association of Destination Management Companies (2004). Also he is the founder and President for the Mexican Association of DMCs (2004). He has received numerous awards, recognitions, diplomas and testimonials from Incentive Houses, Event Companies, Government; Associations and clients from all over the world.

Education:

He has a Graduate Degree in Tourism Administration at the State University of Guerrero (1976). He also counts with numerous diplomas and certifications from Cornell University, Holiday Inn University, SITE, ADME, ISMP, MPI and HSMAI

Personal Information:

José-Manuel was born in Mexico City in 1951, raised in Acapulco, Catskills at upstate New York., actually he lives in Cancun. Married to his wife, Araceli (1974), they have two children and two grand children. In his personal time he enjoys meeting people, reading; playing golf, tennis or bowling. “Attitude is everything”

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Richard E. GARCIA
VP, Business Relations, USA
IVI Destination Management - USA
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Professional Background:

Richard (Richie) was born and raised in Upstate, New York in the late 60s where he lived a Tom Sawyer boyhood being the youngest in his family--- He states: “My parents are my inspiration” - Can you imagine leaving sunny Acapulco to live in Upstate, New York with 5 children in tow and one in the oven? Two of his most memorable travel experiences include an All-Inclusive Trip to Saudi Arabia, Kuwait and Iraq, in 1990 during the Persian Gulf War and a road trip of the Yucatan Peninsula with his parents in a VW Bug, 1979. Richie’s professional background includes 6 years Active Military Service as a Medic (“I would rather save a life then take it”); Professional Inn Keeper; Boutique Hotel Sales; and 7 years with IVI.

Richie’s interests include: Travel; photography; documentaries; cooking; gardening, investing; marketing and advertising; all music genres; interior design; writing; and community service/volunteering. This past year he has volunteered at local food banks, domestic violence organizations, teaching advocacy programs, and has even done the Polar Plunge in Lake Michigan to raise money for Special Olympics.

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Alicia ASTUDILLO
VP, of Marketing

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Professional Background:

After her birth in Acapulco, Alicia was raised in Cancun and has accumulated 20 years of experience in the tourism industry. Her experience includes top executive positions in DMC companies and prestigious hotel chains. Completing various MPI and SITE university courses as well as marketing and ISO 9000 Quality Standard courses, Alicia has sharpened her skills to where she was recognized as the first Latin American to achieve the DMCP Designation (Destination Management Certified Professional) from ADME. She has been with the IVI family for five years handling marketing strategies as well as business and planning departments under her direction.

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Marcos ROSADO, Sr.
VP, of Finances

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Professional Background:

Born in Chetumal Quintana Roo
Experience of 14 years in the hospitality Industry, graduated from the Cancun’s Technology Institute in Hotel Business Administration. Several courses in finance, taxes, quality standards, Collaborating with IVI Marketing Group the last 13 Years.

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José-Manuel "Manolo" GARCIA
VP, of Quality

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Professional Background:

Born in Acapulco, Mexico, Manolo has been a resident of Cancun for 22 years with more than 5 of those working in computer systems. He studied and graduated at the Anahuac University of Cancun in Communication and has used this knowledge in his work.

Working with IVI Cancun since 1998, Manolo is IVI Cancun’s Quality Director. He also assists in the development of IVI Cancun’s Interactive CD-ROM Editions for Meso-American Tourism.

Zorina RUBIO
GENERAL MANAGER
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Born and full time resident in Monterrey.
With more than 30 years in Tourism Industry, she started her professional experience working first with the hotel sector, then she moved to work in the Air Industry for Aeromexico, where she developed in different areas during 20 years,

After gathered her experience, she started her own company. She owns a very recognized Travel Agency in the city. Nowadays, Zorina Rubio is handling the Management of IVI Monterrey’s DMC in partnership with Mr. José Manuel Garcia.

Tere MORENO
SALES MANAGER

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In 1998 she started her own company with Marriott Hotels, up to day she’s the GSA for Hertz International and Costa Cruises. With 22 years in Tourism business she was the Regional Sales Manager for Quinta Real Hotels, a boutique Mexican Chain for 5 years. Prior to that as a Sales Manager for Radisson Hotels, based un Monterrey and before this as a Regional Sales Manager for El Cid Mega Resort, a 1000 rooms Hotel un Mazatlán, Sin. Also she worked with the first GSA in Monterrey as a Sales Manager. She is originally from Monterrey

Gilberto RUBIO
OPERATIONS MANAGER

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Born near to Monterrey, and graduated from ITESM campus Monterrey took several courses of business administration, marketing, quality systems, optimization of resources, inventories and logistics. With four years in tourism industry, he’s committed with operations to make efficient the managing.

 
 
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